Win With Wago

Data-Capture Campaign

Following a competitive pitch last year, Mynt was appointed by global manufacturing and electrical component company, WAGO, to work across B2B and B2C campaigns, digital communications and in-store experiences.

A key challenge for WAGO has been to identify and establish end-consumer data in a safe, GDPR-compliant way.  Our first campaign, aimed at electricians and trade professionals, encourages customers to share their contact details in return for winning one of many amazing prizes…

Across 9 months, customers have the opportunity to win a range of prizes including a fully expensed Vauxhall E-Vivaro Van, a PS5 console, Top Gear experiences, Smart TV’s, or even a Tag Heuer watch…and many more.

To win one of these great prizes worth over £55,000.00, all you have to do is buy a one of Wago’s promotional products in its 221 or 2773 ranges, scan the QR code on the packaging and enter your details.

Our brief was to create an easy competition entry mechanic, coupled with engaging creative assets to appeal to electricians and trades people in-store and online – in order to capture more consumer data to help WAGO shape its future campaigns and communications.

The competition has just been ‘switched on’, so check back in a few weeks when we’ll share performance results!
To discuss how Mynt can support your next campaign, get in touch.

 

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