Champions & Challengers

Across the globe, activewear has been outperforming almost every other sector in recent times, with total sales predicted to rise a further 6.8% to $576 billion by the end of 2024 (CAGR).  Much of this growth is fuelled by increasing consumer demand, as activewear becomes a core wardrobe staple and the influence of fashion in athleisure wear continues to rise.

We’ve looked closely into the sector and have identified 6 key trends, which are informing the ways brands and retailers are adapting their marketing campaigns and retail experiences to align with increasing consumer demands…

01. Amplified Experiences

02. Community Hubs

03. Hyper Personalisation

04. Next Generation Service

05. Rarity & Reward

06. Female Empowerment