Champions & Challengers

Champions & Challengers

Across the globe, activewear has been outperforming almost every other sector in recent times, with total sales predicted to rise a further 6.8% to $576 billion by the end of 2024 (CAGR).  Much of this growth is fuelled by increasing consumer demand, as activewear becomes a core wardrobe staple and the influence of fashion in athleisure wear continues to rise.
We’ve looked closely into the sector and have identified 6 key trends, which are informing the ways brands and retailers are adapting their marketing campaigns and retail experiences to align with increasing consumer demands…


01. Amplified Experiences
02. Community Hubs
03. Hyper Personalisation
04. Next Generation Service
05. Rarity & Reward
06. Female Empowerment

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