Elder
Website Redesign
We recently worked with live-in care provider, Elder, to redesign the brand’s website and introduce a new tone of voice, bringing an uncluttered aesthetic coupled with calming communications to those looking to arrange care for their loved ones.
The website redesign playfully brings Elder’s soft branding ident into the UI, acting as photography holders and text dividers, which prompt users to calmly scroll through and digest important information across the site.
