La Sportiva Appoints Mynt to Redefine Global Retail Experience

Italian technical mountain footwear and apparel brand La Sportiva has appointed creative agency, Mynt, to lead the redesign of its global retail store strategy and design concepts, following a competitive pitch process.

The partnership marks a significant moment for La Sportiva as it looks to evolve its global presence and create a future-facing, immersive retail experience that reflects the brand’s deep roots in alpine performance, sustainability, and innovation.

Mynt will be responsible for delivering a comprehensive new store strategy — encompassing store formats, customer experience, merchandising, and in-store storytelling — as well as designing localised concepts that can be rolled out across key global markets.

“We are excited to raise the bar once again and cooperate with experienced professionals, Mynt, to ensure a unique retail experience that will be both authentic and innovative- just like the tools and gear we create with passion since 1928” – Andrea Ranalletti, La Sportiva, Trade Marketing Manager.

Known for its work with premium outdoor and performance brands, Mynt brings over two decades of strategic and creative expertise to the collaboration, blending insight-driven brand thinking with bold, commercial retail design.

“As outdoor enthusiasts and having been fans of La Sportiva from afar, we’re really delighted to have been selected following the pitch process to lead La Sportiva into a new era of strategic retail design and immersive customer experiences!” – Ollie Patterson, Mynt, MD.

The first concepts are set to be unveiled in early 2026.

About La Sportiva
Founded in the heart of the Dolomites in 1928, La Sportiva is a family-owned brand specialising in technical mountain footwear and apparel. With a heritage rooted in climbing, mountaineering and alpine sports, the brand is synonymous with innovation, performance, and a deep respect for nature.
https://www.lasportiva.com

About Mynt
Mynt is an independent, family-owned creative agency with over 20 years of experience building brands and designing world-class customer experiences. Based in the UK, the agency works with leading names in sports, outdoor, lifestyle and fashion — helping brands grow through strategy, design and storytelling.
https://www.mynt.co.uk