Independent creative agency, Mynt, has been appointed by renowned sailing and outdoor brand, Musto.
The agency, established in 2001, will provide a new emotive creative platform that will refine Musto’s future strategic direction and through-the-line creative communications.
Musto is the UK’s leading outdoor technical clothing brand, boasting nearly 60 years of expertise of supporting customers and ambassadors to perform at their best in some of the world’s most challenging conditions – both on and off the water.
“Musto is a special brand with a deep heritage in engineering high performance clothing. We’re looking forward to working with the creative experts at mynt to help nurture and refine our brand storytelling to customers for years to come.”
– Nick Houchin, Head of Marketing at Musto.
We’re delighted to be working with such a unique and respected outdoor brand, bringing over 21 years’ experience to the next chapter of Musto’s story”
– Ollie Patterson, MD of Mynt.