Sara Holt x Mynt
Hi Sara,
Congrats on the new role at Center Parcs!
I’ve spent plenty of time at Sherwood Forest—mastering the rapids and losing myself in the woods.
Having followed your work, it’s clear that understanding audiences and speaking to them in the right way has been key to your success at Merlin.
At Mynt, everything we create is built on deep customer insight—like this Auto Trader TVC, which taps into life’s key moments that spark the need for a new car, whilst promoting the brand as a non petrol-head dominated brand…
Our strategic approach to repositioning Auto Trader included a full ATL campaign, which resulted in:
– 15 million incremental visits to the Auto Trader website at a cost of £0.10 per visit
– The core target audience persona enquiries grew by 23% YoY
– Overall online and app sales up 18% YoY
I just wanted to share this with you as an example of our thorough approach to brand campaigns.
I totally appreciate it’s early days for you at Center Parcs and it will take time to understand creative brand challenges and briefs.
Hopefully when there’s a chance to review the creative agency roster we can show you what we’d bring to the party!
Many thanks,
Ollie Patterson, MD.