Virtua appoints Mynt to refresh brand’s creative platform.

Metaverse company, Virtua, (formerly Terra Virtua) has appointed independent creative agency, Mynt, to reposition the brand and establish a new creative and communications platform as it gears up for the next wave of Web 3.0.

Mynt is tasked with establishing how Virtua can elevate itself in the category, whilst communicating its vast products and experiences to mass audiences.

“Our first task is to define what the brand stands for, how it is different and how it can add value to different consumers, (whom have different reasons and ambitions to connect with the Metaverse).  We will establish a strong, future-proof communications platform and visual style to help Virtua stand out across all channels in a more meaningful, value-led way.  Working with such a great team at Virtua has been a joy and we’re looking forward to re-shaping how the brand tells their story.”

Ollie Patterson, MD of Mynt.

“Working with Mynt enables us to continuously reinvent and redefine who we are as a brand, in an incredibly fast paced industry where standing still is not an option.”

Pierre Dadd, CMO of Virtua.

More on this to follow…