FIFA
Rewind Campaign
Bringing former World Cups back to life with a digital campaign to launch a range of limited edition apparel for FIFA Store!
Digital
|Campaign Strategy
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Graphic Styling
Designing a unified graphic style for a campaign that encompasses multiple World Cups across different years required a flexible yet cohesive approach. We first designed a flexible range of layouts that could be adapted across many different formats for web and social. We then delved into each World Cup era to create a set of distinct colours, patterns, typographic treatments and bank of language for each tournament, these were then applied to our layouts to create a unified campaign.
Street Photography
A key focus of this campaign was to capture the essence of sports history, fashion, and urban culture through engaging apparel photography. By conducting lifestyle photoshoots in diverse, vibrant locations, we brought the World Cup ranges to life, showcasing the connection between the gear and the dynamic environments it was designed for.
Making it adaptable.
To ensure the campaign worked seamlessly across the FIFA Store website, social media channels, and paid advertising, we designed the graphic styling to be highly adaptable. This flexibility allowed us to adjust for various formats, including motion graphics. By incorporating dynamic animations, rich with movement and vibrant colours, we took the campaign to the next level, creating a visually engaging and cohesive experience.
