FIFA
Rewind Campaign
Bringing former World Cups back to life with a digital campaign to launch a range of limited edition apparel for FIFA Store!
Digital
|Campaign Strategy
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Graphic Styling
Creating a unified graphic style for a campaign that encompasses multiple World Cups across different sports required a flexible yet cohesive approach. We first designed a flexible range of layouts that could be adapted across many different formats for web and social. We then delved into each World Cup to create a set of colours, patterns and a typographic treatment for each tournament, these were then applied to our layouts to create a unified campaign.
Street Photography
An important aspect of this campaign was to capture sports history, fashion, and urban culture within the photography of the apparel. We did this across a variety of locations which brought the essence of the world cups to life.
Making it adaptable.
As it was to feature across the FIFA Store website, social media channels and paid advertising, it was important we made sure the graphic styling was adaptable to adjust to many formats including animation. Creating dynamic animations, with movement and colours helped elevate the campaign further.
