Gobik
Only The Ride Campaign
A digital campaign celebrating the freedom of winter rides powered by Gobik and Polartec® fabrics.
Campaign
|Film
|Photography
|
Only the Ride
Creating a campaign for Gobik that captures the emotion, solitude, and exhilaration of winter riding. Featuring Italian Olympic Gold Medalist Filippo Ganna, the creative direction paired moody natural landscapes with intimate rider perspectives and a cinematic film style to show how Polartec® fabrics enable riders to keep moving through wind, rain, and cold. Centred on the Gobik winter collection powered by Polartec®, the campaign highlighted how performance wear clears the way to keep the focus on the ride. Through a hero film, teasers, and a dedicated photoshoot, the campaign showcased cycling across all disciplines throughout the colder season.
To extend the campaign beyond the film, we created digital deliverables across email, social, and web, connecting the Gobik winter collection to the emotive expression of Only The Ride. The photoshoot provided the visual foundation, allowing the atmosphere of winter cycling to carry our messaging and creative consistency across the various touchpoints.
