Bringing Interflora to life at the RHS Chelsea Flower Show – time and time again.

From concept to construction, we’ve designed, built, and installed award-winning exhibits that stop visitors in their tracks.  Each year, a new story.  Every detail, meticulously crafted.  All in bloom under the global spotlight of Chelsea.  Here are three of our favourites over the years…

Time for Tea

To tie in with the show’s theme of ‘Best of British’, we were only ever going to make this particular year’s exhibit all about the nation’s favourite drink – tea!  And of course we decided to produce a giant floating teapot, pouring out flowers, surrounded by giant sugar cubes, jammy dodgers and cupcakes!

Open Church

This year – the brief was simply ‘create photo opportunities, go bigger, and own the hall!’

Inspired by St Denys Church near Interflora’s Sleaford HQ, we reimagined a sacred space – an open church structure with skeletal arches, overflowing with florals and built for modern-day pilgrimage: the selfie.

The result?  A bold, immersive installation that didn’t just turn heads – it became the BBC’s backdrop for their live coverage.  Now that’s how you own the hall.

Frames

For Chelsea’s 100th year, we turned the spotlight on Interflora’s own century in bloom.
Our concept, Frames, wove a golden ribbon through time – literally. It guided visitors through a series of era-inspired vignettes, from the 1920s to today, each one carefully staged with mini room sets and era-defining props. A walk-through timeline celebrating how Interflora has shaped – and been shaped by – a hundred years of floral culture.

Behind the Scenes