Topps Tiles

"What's In Your Head?" Campaign

Humanising the UK’s largest specialist of tiles.

We all know the feeling, making joint decisions is never easy! You like this, your partner prefers that… It’s game-on, you fight your corner, but the counter attack is strong… “Yeah, I like that one too, but I LOVE this!” Dig deep because when both sides agree, it’s job done. Choosing tiles for your home is no different…

We took the concept of joint decisions then exaggerated those moments through an energetic, semi-surreal imaginative journey as a couple decide on their new bathroom tiles.

From the initial choices, to the inevitable compromise, finally reaching a joyful joint conclusion!
All curated by those lovely tile style advisers at Topps Tiles.


Our creative campaign resulted in:

  • A 90.7% completion rate of the full 30-sec versions on Finecast
  • A completion rate of over 85% of skippable YouTube format

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next creative project?