Product Category Launch
We have recently worked with German outdoor footwear brand, LOWA, to create a new category of product – ‘All Terrain Running’ (ATR).
Leveraging nearly 100 years of walking boot production and mastering the mountains, LOWA have jumped into the dynamic world of trail running, launching three initial ranges to take them on a new path … (and a new exciting adventure!)
Our 2D and 3D teams have created a launch campaign including: category language, graphic styling, launch film, retailer sell-in brochure, product comms, photography assets and retail point of sale.
The new category recently launched at ISPO and is being rolled out into retailers.