Air in.  Air out.

AirCore™ by Polartec breathes as you breathe, releases heat as you heat up, and keeps you dry from the inside out.
The harder you work, the harder it works.

To bring its technical, air permeable benefits to life we created an industry-disrupting launch film that captures the relentless effort of ski tourers, cyclists, and trail runners – athletes who embody endurance at its peak.

The big idea? Air in. Air out. The simple rhythm that fuels movement, connecting elite human performance with the advanced air powered fabric technology of AirCore™.

Shoot Locations:
1. Stelvio Glacier, Italy – Ski Touring.
2: Passo Gavia, Italy – Cycling + Trail Running.
3. Base Camp: Bormio.

SuperTech Video

To truly understand how AirCore™ performs, you need to understand how it’s made. Our goal was to create a SuperTech film that takes viewers inside the fabric itself – revealing how each layer is engineered and how air moves through it to cool, dry, and protect the wearer.

We achieved this through a seamless blend of film, 3D, and sound design. The result is an immersive experience that unites the why with the how – a balance of emotive storytelling and technical insight designed to fully engage our audience.

The journey from attract to educate to convert comes full circle on a bespoke-designed campaign landing page. Here, deeper product stories, technical insights, and targeted CTAs work together to drive engagement and generate leads. Polartec® AirCore™.

3D Animations