Nike x England

Football Kit Launch

Launching a retail environment for the three lions.

To support the launch of England’s latest football kit, we designed and installed a striking retail environment at Nike Town London to promote the new range, whilst also showcasing its ‘on and off field’ usage for both players and fans.

We created a centralised display, incorporating large scale shields to encase and hero the England football shirts, with etched acrylic faces to highlight key product features and benefits.

A dual-material floor was installed to signify the on-field shirt vs its off-field counterpart.

A range of bespoke props and customised flags, contained within a locker-room influenced interior, aids product storytelling, whilst a combination of sport & lifestyle graphics help to navigate the range.

Wear it on or off the pitch – but always wear it with pride.
Once it’s on, you won’t want to take it off (unless you score!)

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