A fresh take on launching Polar’s Android-powered smart sports watch, the M600.

Instead of the usual adrenaline-fuelled montages of personal bests smashed in extreme conditions, we took an unorthodox approach—leaning into dry Scandinavian humour to highlight the M600’s versatility.

From serious training to everyday life, the film playfully showcases how the M600 helps you live smart and train smarter.

With Polar’s M600, Now You Can.

Storyboards

BTS

Wider Rollout

To support the rollout of Polar’s M600, we delivered a mix of still photography, out-of-home campaign creative, website takeovers, and a refreshed packaging design, ensuring a strong and consistent brand presence across multiple touch points.

We finalised the campaign with a M600 launch guideline manual, to ensure total long-term application consistency.