Beyond Begins Today

Chapter 1 - Planet

The future of our planet will be shaped by those who take responsibility.
More than ever, nature’s necessity is the mother of invention.

We, as the global creative agency for Polartec, are on an endless journey of improvement. There is no finish line, no overnight solution to reducing our impact. Only collective change. We are inspired by those who embody this spirit. Those, who through their actions, are a positive, regenerative force in society and for our planet – Progressive outdoor brands, environmentalists and documentarians of the natural world.

Chapter 1 is the first of three brand films written, directed and produced by Mynt, which are part of our ‘Beyond Begins Today’ series and that activate our recent repositioning of Polartec as the brand that is ‘Made To Go Beyond’.

Designed to provide a platform to the pioneers of planet and tell the story at the heart of Polartec’s promise. Featuring Eva Karlsson, CEO of Houdini Sportswear, Chris Parkes, natural world photographer, and Polartec’s very own, Karen Beattie, Director of Product Management, Polartec.

View more of our brand strategy and creative positioning work for Polartec, here.

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